ATTITUDES TOWARDS PRODUCT AND SERVICE INNOVATION IN INDIA AND ISRAEL - AN EXPLORATORY STUDY
Presented at the 2nd ISPIM Innovation Symposium
This paper studies one remarkable combination of these two dimensions of innovation type and innovation locality - the propensity of Indian IT innovation to tend towards services and the dominance of product innovation in Israeli high-technology clusters
We report on an on-going survey of Israeli and Indian corporations regarding their attitudes towards innovation-related to human capacity and market and business sophistication. Early results indicate how best to enhance firms scope of innovation, for example, Israeli companies need to cultivate a culture of service orientation, customer collaboration and wider knowledge-seeking as basis for service innovation. Indian companies should work on R&D departments with a stronger entrepreneurship culture and stronger self-reliance in knowledge creation
By conceptualizing and testing the reasons for the existence of product and service innovation in both India and Israel, we wish to offer advice on how to increase service innovation in Israel and product innovation in India
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* Corresponding authors:
Dr. Yossi Lichtenstein and Dr. Michael Neugarten , The College of Management, Rishon Letzion, Israel
Rahul Agarwal and Prabha Parthasarathy , Erehwon Innovation Consulting, Bangalore, India | 
