Creating cooperation through an innovation jam
Presented at the 2nd ISPIM Innovation Symposium
This paper presents a case study of a technology-enabled Innovation-Jam within a traditional and conservative organization.
Using IBM's ideas about Innovation Jams, the organization under study initiated its own Jam. As a much smaller and local organization, the goal was to create firm-wide collaboration, and subsequently to enable innovation throughout the entire organization. In addition, the Jam's focus was Efficiency, a subject that the management wanted to receive inputs from all employees as well as to communicate its importance during a financial crisis.
We use Giddens' place/space metaphor to show that the locality, stability and constrained organizational presence of the organization, are temporarily replaced by an unbound, evolving and free space. The results are feelings of transparency, collaboration and innovation, as well as many firm-wide business innovations.
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* Corresponding authors:
Dr. Yossi Lichtenstein , The College of Management, Rishon Letzion, Israel
Shiry Saar , Demaya innovation practices, Tel Aviv, Israel | 
